Present yourself to the world with a custom designed website. Have your résumé, bio, headshot, and recordings available online for promoters, fans, and other interested parties. Most importantly, convey your professionalism with a site which complements your public image.

• A website can bring the engagements, pupils or contacts you are looking for
• A website is much more cost effective than conventional leaflets
• A website is relatively low cost to create and maintain, and could easily pay for itself after one or two engagements or new pupils
• A website can give more detail than leaflets about what you offer, reducing the time you spend on responding to unproductive queries
• If you're not on the web, concert organisers, fixers and pupils won't find you - but they will find somebody else. Your potential customers are going elsewhere!
• A website builds an impression of you through your biography or CV, reviews and testimonials, which ensures that customers pick you and not your competitors
• A website can be changed or updated almost instantly, whenever you want
• A website makes you look more professional and shows you are serious
• These days, people expect you to have a website.

Why the internet is cost effective

In traditional marketing, a seller (like you) is looking for buyers (your potential customers), but the trouble is you don't know how to find them. Let's suppose you are a flute teacher looking for pupils in London. You could advertise widely by displaying adverts in shop windows, distributing leaflets or placing adverts in music magazines. Think how many people will see your advert, but how few will actually be looking for flute lessons. This is clearly an untargeted method of promoting yourself, and you could spend lots of money with no guarantee that you will attract any customers.


Marketing on the internet works the other way round. Buyers are looking for sellers. They will only find you if your website matches their needs. So if they type 'flute lessons London' into a search engine, and you own a website called www.londonflutelessons.co.uk, there is a very good chance that they will find your site, they contact you, and - hey presto - you have a new customer. Over a course of lessons, this one contact could be worth hundreds of pounds to you, and easily repay the cost of setting up your website. Because it is electronic, and directly targeted to the buyers looking for your service, internet marketing is much more cost effective than traditional marketing.